
OWN A CITY CAVE
Lead The Wellness Revolution
Join Australia's LARGEST FLOAT & WELLBEING NETWORK.
Purpose-built sanctuaries delivering science-backed float therapy, infrared sauna, and massage experiences that transform lives.

Australia’s biggest float & wellbeing network
Rapid expansion across Australia and the USA, backed by proven systems.
Science-Led, Holistic Services
Recognised for innovation, franchisee satisfaction, and industry leadership.
Flexible Revenue Streams
Multiple income sources: memberships, packages, gift cards, and app-based bookings.
Comprehensive Support & Training
Full onboarding, marketing, and operational support. No prior wellness experience necessary.
Community-Driven Culture
Join a supportive network of passionate franchisees and wellness advocates.
REQUEST Your Franchise Info Pack
Why join City Cave?
THE VISION
Here at City Cave, our goal is to give people a place to feel good. We want to provide a safe place for people to unplug and cultivate self awareness and self care. The most rewarding element of joining this industry is the life-changing stories and the positive impact you have in a community by giving a space for people to cultivate their road to wellness.
THE PEOPLE
With on-going training and support, the City Cave network is here to ensure business success. We are committed to the profitability of our franchisees and work hard to give you all the support you need to make this happen! On top of City Cave HQ support, we already have an incredible group of well-established franchisees on the same journey.
THE SUCCESS
Our Multi-award business model has proven success across the country. Our systems, procedures, HR and marketing is tried and tested to ensure profitability and an easy-to-manage business.
At City Cave, we’re redefining what it means to own a wellness franchise.
Our centres deliver a premium experience, offering float therapy, infrared sauna, and massage, all under one roof. Every service is science-led and designed to support both mind and body, meeting the rising demand for holistic health solutions.
As a City Cave franchisee, you’ll benefit from proven operational systems, comprehensive marketing support, and a thriving community of like-minded owners. With our focus on continual innovation and genuine care, City Cave provides the foundation you need to build a rewarding business in the rapidly growing wellness market.

REQUEST Your Info Pack or Enquire Below
Join Australia’s fastest-growing wellness franchise. City Cave offers a proven, science-backed model, premium brand recognition, and full support so you can thrive in the booming health and wellness industry.
Your Steps for The Journey
TERRITORIES AVAILABLE NOW
Premium locations available across Australia. Each territory offers exclusive rights and comprehensive market analysis to maximize your investment potential.
-
Enquire about Available Territories:
Leppington
Mascot
Villawood
Tweed Heads
Port Macquarie
Bathurst
Resale Opportunities Available
-
Resale Opportunities Available
Enquire about Available Territories
Werribee
Taylors Lakes
Craigieburn
Ringwood
Brighton
Kew
Hawthorn
Prahran
Moonee Ponds
South Melbourne
Cheltenham
Dandenong North
Geelong
Ballarat
-
Enquire about Available Territories
Bundaberg
Rockhampton
Resale Opportunities Available
-
Enquire about Available Territories
Unley
Modbury
Port Adelaide
Norwood
Brighton
Hallet Cove
Noarlunga
-
Enquire about Available Territories
Hobart
-
Enquire about Available Territories
Fremantle
Rockingham
Cannington
Joondalup
Osborne Park
*Other locations may be available that are not listed. Please enquire to learn more
Real Success Stories from City Cave Franchise Partners
“City Cave provides a safe and nurturing space where everyone can feel comfortable looking after thier physical, mental, emotional and spiritual wellbeing. We provide a range of “self-serve” modalities such as float therapy, infrared sauna and massage.”
Andrew ‘Roo’ Brown
“Jeff and I chose City Cave as it focuses on the well-being of the community. We fell in love with the warm, relaxed inviting feel it has when you walk in and throughout the centre. It concentrates on treatments rather than a tonne of retail stock constantly having to be monitored, ordered etc. It is such a feel good place to be in, to know you are making a positive difference to people’s lives and to see and hear the happiness of the customers after their treatments, it’s extremely rewarding.”
Deb & Jeff Booth
Listen to Kathy’s podcast about her journey with City Cave. Multi unit award winning franchisee for City Cave not only runs her own succesful locations but has helped build the training and support at City Cave. Listen HERE”
Kathy Rees

Speak To Our Franchise Development Team
FAQS
-
In Australia all franchise participants, including franchisors and franchisees, must comply with the mandatory industry FCOC Take a look at the information provided by ACCC here:
Franchising Code of Conduct, which determines minimum standards of disclosure and conduct. https://www.accc.gov.au/business/industry-codes/franchising-code-of-conduct
The Franchising Code regulates the actions of franchising participants, ensuring you are properly informed about a franchise agreement before you enter into it, and aims to provide a cost-effective dispute resolution scheme for franchisees and franchisors.
In addition to the Code, franchisors and franchisees may have obligations under various other pieces of legislation, such as:
• The Fair Work Act
• The Australian Securities and Investments Act
• Australia’s tax laws
• State and territory licensing schemes.
You should always seek independent legal, business or accounting advice before entering into a franchise agreement.
-
The key steps within your discovery and due diligence process are:
• Completing an initial phone interview with a member from our Cave Development team
• Joining us for a 1-hour brand review and assessment interview online
• Complete your first stage application provided by the Cave Development team
• Review your budget planning and confirm your financial ability to proceed
• City Cave to share further financial information and estimated costs
• Meet with the founders for final franchise approval to proceed
• Begin the Franchise Agreement signing process for your chosen territory
• We recommend you take legal and financial advice along the journey
-
City Cave will discuss this with you throughout the discovery process based on what is available for a new location and where your interest lies.
-
We supply you with a business planning tool which will enable you to work out the potential viability & profitability of your centre. All the elements from calculating sales to inputting rent, rates, operating costs, royalties and marketing are covered for you forecast your potential revenue and return.
A Business Plan may be necessary to obtain funding, especially when seeking financing from a bank. It is important to provide evidence that loan repayments can be comfortably managed and to budget for personal living expenses separate from those of the business for a certain period of time.
-
Part of the discovery stage includes speaking with current franchisees about their experiences. Meanwhile you can also explore the interviews, videos and testimonials from our current owners HERE
-
There is no such thing as a typical Franchisee. Our franchisees come from a variety of backgrounds and a wide range of personality types. You don’t need to be a business expert or an expert in float therapy, we will train you and equip you with the necessary skills to run your franchise.
If you believe that you can work successfully within a defined framework, support your fellow Franchisees in a positive and uplifting way and you truly value helping others and connecting with them, then City Cave is absolutely for you.
-
No! Most of our owners come to us with little to no experience working in health & wellness, some with no business experience either. We can train you in all aspects of the business and you have systems at City Cave to work within.
-
The average investment for a City Cave Float & Wellness Centre in Australia is approximately between $650,000 AUD - $700,000 AUD plus GST, however costs vary depending on your location and the size of your centre. This is before any incentives like fit-out contributions or rent-free periods are negotiated with landlords. This estimate covers all the equipment, build, initial franchise fees and security deposit for the landlord.
-
This very much depends on how much time and energy you want to put into your business, we can provide you with some examples and tools to do your own forecasting for your own centre.
-
Your discovery into City Cave and your assessment as a suitable franchisee with the Cave Development Team can be completed within 2-4 weeks
Upon approval to proceed as a City Cave Franchisee you will be issued your Franchise Agreement for your chosen territory which then by law must be held for a 14-day due-diligence period before you can sign and secure your territory.
Once you have signed the Franchise Agreement, you can continue conducting your site search and negotiations for your lease.
Once your lease is signed, we allow a 16 -18-week period for design and build.
So, you could potentially be up and running in 6 – 8 months!
-
• Commercial Leasing – Our dedicated team will help you in the site selection & lease negotiation to find the ideal site for your City Cave Centre.
• Centre Build – We have project managers that will handle the entire build on your behalf and arrange design, the tender process and manage the build.
• Learning & Development – Our L&D team specialise in training and inducting all City Cave Franchisees to ensure you're equipped to open & operate a City Cave Float & Wellness Centre. You will receive comprehensive Franchisee Training and Induction.
• Marketing – You will partner with our marketing partner, and they will support you with all your marketing requirements.
• Once your centre is preparing to open our support team will jump in and train your team and support you with the opening process.
• Ongoing you will receive regular visits and reporting on results from your Franchise Support Coach.