PRESS AND MEDIA

 
 

For all media enquiries contact taylor.fielding@citycave.com.au

 
 
 

Date night sorted: unique Valentine’s Day ideas



"If you’re still trying to find the perfect Valentine’s Day activity that goes beyond dinner and a movie, local businesses are showing the love with more unconventional yet romantic options."

 
 

'I tried float therapy and is this the answer to my years-long sleep deprivation!?'


Sarah Noonan knows all too well the struggle to relax. With both her physical and mental body riddled with stress, she gave float therapy a try, hoping that forced relaxation and total sensory deprivation could be the answer to her woes.

 
 

What this new float pool and sauna centre in Cairns has to offer

The fastest-growing health and wellness centre in the southern hemisphere is heading north to open a new Cairns North infra-red sauna, float pool and massage centre.

 
 

City Cave opens 27 sites in less than six months, plans 50 for 2022

City Cave Float & Wellness Centre has opened 27 new sites in under six months, increasing the total footprint to 52 from 16 outlets at the start of 2021.

In the year ahead City Cave will put its focus on Victoria and South Australia, in addition to further growth expected in New South Wales and Queensland with plans for a further 50 sites to open across the eastern seaboard.

 
 

Why a FLOAT is a business expense

β€œThoughts came and went. I pondered solutions to most of the world’s problems. I mentally finished my Christmas shopping. And a few times I had to remind myself to completely relax and stop thinking. But mostly, I just floated in pitch black silence.”

Oct 13, 2021

 
 

22 new City Cave wellness centres to open pre-Christmas

City Cave Float & Wellness Centre will open 22 new outlets before Christmas, bringing the total footprint to 51 stores across Queensland, New South Wales, Northern Territory and New Zealand before the end of the year.

 
 

City Cave Adds First International Centre to its Portfolio

City Cave Float & Wellness Centre has made the jump across the Tasman, with the multi-international award-winning Australian franchise set to open its 17th, and first international centre on 13 March in Queenstown, New Zealand

Dec 2020

 
 

City Cave goes for growth

In a world where COVID-19 has forced many businesses to shut down or scale back, City Cave is pursuing an ambitious growth strategy

Sept 24, 2020

 
 

City Cave’s winning combination: health and the feelgood factor

Have you heard of City Cave? This franchise newbie is tapping into the feel-good experience while adding the opportunity for some therapeutic treatment as well. And despite the Covid-19-induced restrictions, the

Dec 7, 2020

 
 

Health and wellness centre offering Float Therapy set to open

It’s a health and wellness centre with a twist. Imagine floating in the darkness, in water the same temperature as your body. Now it’s coming to Toowoomba.

Dec 10, 2020

 
 

Young Ones to Watch: Jeremy Hassell, CEO and Founder of City Cave

Australian entrepreneur Jeremy Hassell talks about how his hard work helping other people find a new way to relax is now paying dividends for his customers, his franchisees and himself.

Feb 17, 2020

 
 

City Cave’s epic goal: 150 sites by 2024

The award-winning City Cave wellness chain plans to hit its mega target of 150 sites within the next three to four years.

Jun 1, 2020

 
 

What's on the horizon with stage three eased coronavirus restrictions in Queensland set for July?

Many businesses will be able to accommodate more people, depending on the size of their operation.

Nov 12, 2019

 
 

Retail precinct bucks the trend of shop closures

The main street was lined with for lease signs, now the future looks bright for this inner Brisbane retail precinct bucking the trend for retail strips

Mar 16, 2020

 
 

COVID-19 impacts on business; KFC store shut; franchisors adapt

David Wilkinson at City Cave reports the health and wellness centres are doubling down on hygiene with extra hand sanitiser and paper towels.

Oct 10, 2017

 
 

TOP 40 UNDER 40: BRISBANE'S INFLUENTIAL YOUNG ENTREPRENEURS # 31 - 40

HASSELL and Butters were both in the building industry before they ventured into the wellness industry with City Cave and their business was born out of what they saw as a common trend with people in the modern world.

Aug 21, 2018

 
 

66 Businesses: What’s opened and closed in Ipswich

City Cave Ipswich owner Kathy Rees said it was the closest thing to a gravity-free experience on earth

Dec 11, 2018

 
 

Australian Young Entrepreneur Awards 2018 to acclaim the risk-takers and game-changers

Not content to rest on their laurels as the world changes around them, entrepreneurs are a forward-thinking breed for whom determination is de rigueur and risk is a reality.

Mar 7, 2019

 
 

International Franchise Association Foundation Announces Grand Prize Winners of 2019 NextGen in Franchising Global Competition

Of hundreds of applicants from around the world, top four millennial entrepreneurs receive investment to grow their businesses

Dec 12, 2019

 
 

TOURIST IN MY TOWN: CITY CAVE FLOAT & WELLNESS CENTRE, MERMAID WATERS

The City Cave culture clearly places a high value on providing their customers with a premium individualised experience, as evidenced by the no-expense spared single treatment rooms filled with classic touches; the ice cold jugs of water provided in the single person Infrared Sauna area, the showers in every Flotation and Sauna room, the freshly brewed ginger tea that you can take into your own personal experience, the fluffy dressing gowns and touch up station.

Oct 2, 2018

 
 

Floating therapy at City Cave

City Cave offers a slice of calm and serenity, whether you’re a busy CEO, a sore athlete, a stay-at-home mum or even a stressed university student.