City Cave FAQs

FRANCHISE BUSINESS 

What are the benefits of a Franchise business? 

One of the benefits of a franchise model is that it is tried and tested. In an economic landscape where more than 60% of small businesses cease to trade within three years, being part of a franchise makes sense.   

 A franchise is essentially a ready-made business. The benefits of a franchise business include a proven business model, instant brand recognition, training and support, access to resources, ongoing support, and an established customer base. Franchisees benefit from a well-established and tested business model, a respected brand name and support from the franchisor in all operations. 

With a franchise you are still your own boss, but you’ll benefit from training and support plus an established brand with sophisticated systems and software. If you have a desire to own and operate your own venture — but have no business experience, and no clue where to start — a franchise might be the perfect solution. 

City Cave is a member of the Franchise Council of Australia, check out the website https://www.franchise.org.au/ 

Why City Cave? 

City Cave Float and Wellness Centre is an established franchisor in the health and wellness industry, with nearly 70 successful centres across Australia and New Zealand. We have built a reputation for excellence in the industry, with a proven business model and a range of wellness services that improve our customers wellbeing. We are about to expand into the US market, which will provide franchisees with the opportunity to be a part of a brand that is recognised across multiple countries. 

Our franchisees benefit from our experience and expertise, as well as ongoing support and guidance from our Support Office team to help them grow and succeed in their business. Franchising with City Cave can be a smart and profitable business decision for potential business owners who are passionate about health and wellness. 

What is our offer? 

We offer our customers an inviting and relaxing space to relax, rejuvenate and unwind. With beautifully appointed private float pools, infrared saunas and massages. Our centres offer a holistic approach to wellness by providing a range of services that can improve physical, mental, and emotional health. We are a valuable asset to local communities, promoting wellness and a healthy lifestyle. 

What is the predicted growth for

the health & wellness industry? 

The health and wellness industry, worldwide is expected to grow at a compound annual rate of 5.6% to reach $6 trillion by 2025, worldwide, it is driven by increasing consumer demand for products and services that promote health and well-being. This growth is being fuelled by an aging population that is more interested in preventative healthcare, a growing awareness of the importance of mental health, and a rise in chronic health conditions. Overall, the health and wellness industry is poised for continued growth and innovation, making it an exciting time for business owners in this space. 

  • In Australia all franchise participants, including franchisors and franchisees, must comply with the mandatory industry FCOC Take a look at the information provided by ACCC here:

    Franchising Code of Conduct, which determines minimum standards of disclosure and conduct. https://www.accc.gov.au/business/industry-codes/franchising-code-of-conduct

    The Franchising Code regulates the actions of franchising participants, ensuring you are properly informed about a franchise agreement before you enter into it, and aims to provide a cost-effective dispute resolution scheme for franchisees and franchisors.

    In addition to the Code, franchisors and franchisees may have obligations under various other pieces of legislation, such as:

    • The Fair Work Act

    • The Australian Securities and Investments Act

    • Australia’s tax laws

    • State and territory licensing schemes.

    You should always seek independent legal, business or accounting advice before entering into a franchise agreement.

  • The key steps within your discovery and due diligence process are:

    • Completing an initial phone interview with a member from our Cave Development team

    • Joining us for a 1-hour brand review and assessment interview online

    • Complete your first stage application provided by the Cave Development team

    • Review your budget planning and confirm your financial ability to proceed

    • City Cave to share further financial information and estimated costs

    • Meet with the founders for final franchise approval to proceed

    • Begin the Franchise Agreement signing process for your chosen territory

    • We recommend you take legal and financial advice along the journey

  • City Cave will discuss this with you throughout the discovery process based on what is available for a new location and where your interest lies.

  • We supply you with a business planning tool which will enable you to work out the potential viability & profitability of your centre. All the elements from calculating sales to inputting rent, rates, operating costs, royalties and marketing are covered for you forecast your potential revenue and return.

    A Business Plan may be necessary to obtain funding, especially when seeking financing from a bank. It is important to provide evidence that loan repayments can be comfortably managed and to budget for personal living expenses separate from those of the business for a certain period of time.

  • Part of the discovery stage includes speaking with current franchisees about their experiences. Meanwhile you can also explore the interviews, videos and testimonials from our current owners HERE

  • There is no such thing as a typical Franchisee. Our franchisees come from a variety of backgrounds and a wide range of personality types. You don’t need to be a business expert or an expert in float therapy, we will train you and equip you with the necessary skills to run your franchise.

    If you believe that you can work successfully within a defined framework, support your fellow Franchisees in a positive and uplifting way and you truly value helping others and connecting with them, then City Cave is absolutely for you.

  • No! Most of our owners come to us with little to no experience working in health & wellness, some with no business experience either. We can train you in all aspects of the business and you have systems at City Cave to work within.

  • The average investment for a City Cave Float & Wellness Centre in Australia is approximately between $650,000 AUD - $700,000 AUD plus GST, however costs vary depending on your location and the size of your centre. This is before any incentives like fit-out contributions or rent-free periods are negotiated with landlords. This estimate covers all the equipment, build, initial franchise fees and security deposit for the landlord.

  • This very much depends on how much time and energy you want to put into your business, we can provide you with some examples and tools to do your own forecasting for your own centre.

  • Your discovery into City Cave and your assessment as a suitable franchisee with the Cave Development Team can be completed within 2-4 weeks

    Upon approval to proceed as a City Cave Franchisee you will be issued your Franchise Agreement for your chosen territory which then by law must be held for a 14-day due-diligence period before you can sign and secure your territory.

    Once you have signed the Franchise Agreement, you can continue conducting your site search and negotiations for your lease.

    Once your lease is signed, we allow a 16 -18-week period for design and build.

    So, you could potentially be up and running in 6 – 8 months!

  • • Commercial Leasing – Our dedicated team will help you in the site selection & lease negotiation to find the ideal site for your City Cave Centre.

    • Centre Build – We have project managers that will handle the entire build on your behalf and arrange design, the tender process and manage the build.

    • Learning & Development – Our L&D team specialise in training and inducting all City Cave Franchisees to ensure you're equipped to open & operate a City Cave Float & Wellness Centre. You will receive comprehensive Franchisee Training and Induction.

    • Marketing – You will partner with our marketing partner, and they will support you with all your marketing requirements.

    • Once your centre is preparing to open our support team will jump in and train your team and support you with the opening process.

    • Ongoing you will receive regular visits and reporting on results from your Franchise Support Coach.